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Why I Designed My Own Vocabulary Program

Why I Designed My Own Vocabulary Program



I want to help children fall in love with learning words. And not just any words, but the words that will matter to his or her academic success.


It all started at my kitchen table a couple of years ago when I was trying to help my then 11-year old daughter improve her writing skills. Stacked around us were all the workbooks I’d bought on Amazon, along with several piles of worksheets I’d downloaded off the Internet. What a waste of money and effort!  


I realised then that the resources available did very little to engage and inspire her. I tried it all — Googled everything, bought anything I could find, and pulled my hair out in the process — but nothing really hit the spot. Like many before me, I was resigned to creating my own boring flashcards.


Frustrated, I decided to create my own teaching program.


Mrs Wordsmith Binder


My idea was based on the fact that children learn better visually. It makes the meaning of complex words easier to explain.  


I knew Mrs Wordsmith would need a creative genius to make this vision a reality, so I reached out to the best artist in Hollywood — Emmy-award winner Craig Kellman, the illustrator behind Madagascar and Hotel Transylvania.


But creativity alone wouldn’t save the day. It was important that we designed our program with rock-solid, current education research. Which, despite their breakthroughs, is not being implemented into education systems fast enough.


Using the Mrs Wordsmith Booklet


Well – I  had no time to lose. My daughter was growing older, and my son was starting school soon.


So I built a team of leading university professors and graduates in education design, linguistics, cognitive behavior, and English literature; as well as lexicographers from the Chambers and Oxford English Dictionaries.


It all sounds obvious now — but the solution to my kitchen table problem was to create better, more engaging content.


Mrs Wordsmith Binder


Education is about content — effectively and efficiently transferring information, in the shortest, most inspiring way possible.


Little did I know that one day – other parents, teachers, and even schools and educational bodies would also want to use them. My idea had caught on so much that teachers from around the world enquired about how they could implement our program at schools.


I presented the story in this 10-minute talk that I gave at TEDx recently.

Sofia Fenichell speaking at TEDx


Have you started your child’s 10,000 Word Journey towards academic success?


Find out more about Mrs Wordsmith, and how our program can accelerate your child’s reading, writing and storytelling skills in just minutes a day.