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Show me the words: a scientific look at why visual humour works

Show me the words: a scientific look at why visual humour works

Here's the scientific lowdown on why visual humour is so important for learning and retaining words. When something is funny it’s much more memorable. From an educational standpoint, the solution is obvious: use humour and images to help children learn better. Have you ever noticed how good your child is at reciting lines from their favourite cartoon, and wished they had the same capacity for learning their schoolwork? Actually, they do. The key is that cartoons are funny and research shows that this is an exquisite recipe for memorability. Edu-comedy pioneers Robert Kaplan and Gregory Pascoe were among the first scholars to make a link between humour and learning. In a groundbreaking study (1977), they found that funny lecture content……

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