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Build your child’s inner dictionary with exciting visuals

We’ve identified the most relevant words for academic success. We brought them to life with the Hollywood artists behind Madagascar. Children who learn words visually, learn them faster and remember them more easily.

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tongue-tied
voracious

Show me the words

The 10,000 words that matter, brought to life.

We combine data science and creativity to show children the words they need for school and life. Hilariously illustrated by the Hollywood award-winning artists behind Madagascar, this is research-driven vocabulary that works.

Find out why it works

What is the 10,000 word journey?

The 10,000 word journey represents the sum of all of our vocabulary journeys. That includes the Social, Narrative, Persuasion and Growth journeys. We call it a journey because we want to encourage children to learn a new word every day. Little and often is the key to success.

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